Integrated Marketing & PR Case Study: MarketFair
December 3, 2024 | Cashman & Associates (C&A) has been instrumental in developing and executing an integrated marketing and public relations strategy for MarketFair Princeton. By focusing on community engagement, retail promotion, and establishing MarketFair as a vibrant lifestyle destination, C&A aims to educate audiences about its unique offerings, strengthen brand perception, and attract both new and returning visitors. […] Read More »
Public Relations Case Study: VINYL
December 3, 2024 | VINYL GRAND OPENING The Snack PR team was hired by VINYL to publicize the grand opening of Philadelphia’s newest live music & entertainment destination, VINYL, via traditional press placements, special events and one (1) surprise & delight creative delivery. To achieve desired results, Snack PR put together a targeted 90-day timeline and strategy […] Read More »
Event Production Case Study: Juliette Peach Liqueur
December 3, 2024 | JULIETTE PEACH LIQUEUR – PHILADELPHIA BRAND LAUNCH On Wednesday, September 18, Cashman & Associates produced an exclusive launch event at The Love restaurant in Center City, Philadelphia to celebrate and introduce the exciting debut of Juliette Peach Liqueur to the market. The private event space complimented Juliette’s brand identity: Sophisticated, Elegant, Refined and […] Read More »
Event Production Case Study: Rizzieri 100th Anniversary Celebration
October 4, 2024 | In early 2020, C&A launched the social media channels for the highly anticipated new French American brassiere, The Wayward, located in the East Market neighborhood of Center City. After a delayed opening due to COVID, the restaurant opened with a splash due in part to C&A’s social media buzz generation and engagement strategy. Read More »
Public Relations Case Study: 4th Annual Change Our Future Sneaker Ball
August 2, 2024 | Cashman & Associates (C&A) partnered with Super Bowl Champion Rodney McLeod and Erika McLeod’s Change Our Future Foundation to promote their 4th Annual Sneaker Ball, supporting Philadelphia’s youth. C&A executed a dynamic publicity campaign, generating media and influencer buzz through targeted pitches, press release creation and distribution, and red-carpet coordination. On the big night, C&A […] Read More »
Event Production Case Study: W Philadelphia Hotel Grand Opening
April 5, 2023 | Cashman and Associates executed a comprehensive media and influencer campaign surrounding the grand opening of the W Philadelphia hotel. As part of the grand opening strategy, C&A secured including a local exclusive with The Philadelphia Inquirer. C&A also assisted W Philadelphia with embedding itself within key stakeholder groups and taste makers within the community, tailoring […] Read More »
Public Relations Case Study: Dine Latino Restaurant Week
December 3, 2020 | Garces hired Cashman & Associates to strategize and execute a public relations and marketing plan that put Jose Garces, Garces Restaurants and Garces Events on the forefront of the culinary community and helped to reestablish itself as a reputable brand. Read More »
Social Media Case Study: The Wayward
October 2, 2020 | In early 2020, C&A launched the social media channels for the highly anticipated new French American brassiere, The Wayward, located in the East Market neighborhood of Center City. After a delayed opening due to COVID, the restaurant opened with a splash due in part to C&A’s social media buzz generation and engagement strategy. Read More »
Event Production Case Study: King of Prussia Town Center’s Virtual Music Series
September 8, 2020 | Prior to the COVID-19 Pandemic, The King of Prussia Town Center was slated to host a live music series on the center’s green space from during the summer months. Due to the lockdowns and crowd restrictions placed on the state of Pennsylvania, C&A worked with the King of Prussia Town Center team to reformat the […] Read More »
Public Relations Case Study: Garces
May 5, 2020 | Garces hired Cashman & Associates to strategize and execute a public relations and marketing plan that put Jose Garces, Garces Restaurants and Garces Events on the forefront of the culinary community and helped to reestablish itself as a reputable brand. Read More »
Public Relations Case Study: Hunt Auctions Super Bowl LIV
February 20, 2020 | Hunt Auctions and NFL Auction joined forces at Super Bowl LIV to host the 12th Annual Super Bowl Live Auction event on February 1st in Miami, Florida. Read More »
Public Relations Case Study: Brandywine Realty Trust
January 1, 2020 | Cashman & Associates has served as Brandywine Realty Trust’s agency of record since 2017. Read More »
Public Relations Case Study: Heyday
December 4, 2019 | Cashman & Associates handled all local and regional press surrounding the opening and secured dozens of features and broadcast segments. Read More »
Public Relations Case Study: Audi FEASTIVAL
November 6, 2019 | Cashman & Associates led the PR strategy for the 2019 Audi FEASTIVAL, positioning the event as Philadelphia’s premier culinary and arts “Party of the Year.” Read More »
Public Relations Case Study: Hunt Auctions Babe Ruth Collection
October 4, 2019 | Hunt Auctions selected Cashman & Associates to drive strategic, wide-spread national and international PR surrounding the Babe Ruth Collection at Public Auction, which became the most significant collection of sports memorabilia in history. Read More »
Event Marketing Case Study: Four Seasons Umbrellas on Call
July 2, 2019 | On a rainy day, Cashman & Associates assisting Four Seasons Philadelphia in surprising those caught in the rain with a Four Seasons branded oversized umbrella across five (5) high-traffic areas within a 3-mile radius of the hotel. Read More »
Influencer Marketing Case Study: Single Prop Rum
May 2, 2019 | In celebration of Earth Day and World Ocean’s Day, respectively, Single Prop Rum seeded sustainability-focused creative deliveries to 20+ digital influencers and traditional media Read More »
Public Relations Case Study: Addison Bay Launch
January 1, 2019 | Addison Bay, the multi-brand destination for fashion-forward and high-performance women’s activewear, hired Cashman & Associates in 2018 to officially launch their e-commerce retail platform. Read More »
Event Marketing Case Study: East Market
November 1, 2018 | Bounded by Market, Chestnut, 11th and 12th Streets, East Market bridges Philadelphia's historic and business districts and includes two apartment towers, an office tower, stores and restaurants. Read More »
Event Marketing Case Study: The James Beard Foundation
March 14, 2018 | Cashman & Associates was hired by Visit Philadelphia to design and execute a diverse and robust special events program surrounding the 2018 James Beard Foundation Awards Nominee Announcement, taking place for the first time in one of the nation’s most celebrated culinary cities – Philadelphia. Read More »
Influencer Marketing Case Study: Sonesta Philadelphia Downtown Rittenhouse Square Instameet
September 17, 2017 | C&A partnered with Visit Philadelphia to host an Instameet for local and regional instagrammers to drive viral buzz and social media content showcasing the Sonesta’s rooftop pool. Read More »
Event Marketing Case Study: AKA Visionaries Panel
February 4, 2017 | January 2017 marked the completion of the final stages of Brandywine Realty Trust’s groundbreaking 49-story Cira Centre South tower and AKA University City Read More »
Event Production Case Study: DNC 2016 Philadelphia Media Party
July 28, 2016 | C&A was hired by the PHL DNC 2016 Host Committee as the lead event producer for the Major League Media Party, which entailed welcoming 10,000 of the most influential members of the media to the 2016 Democratic National Convention in Philadelphia. Read More »
