May 9, 2026

Public Relations & Event Production Case Study: Philadelphia Soccer 2026 Spring Fundraiser Event

Cashman & Associates was engaged by Philadelphia Soccer 2026 to conceptualize, plan, produce, and publicize Party on the Pitch, a high-energy fundraising event hosted on April 16, 2026 at Ballers in support of Philadelphia’s role as a proud FIFA World Cup 26 Host City. Designed to build momentum leading into the World Cup, the event brought together more than 200 civic leaders, corporate partners, athletes, media, influencers ,and community supporters for an evening featuring signature bites, live entertainment, a one-of-a-kind live auction, and a “Football vs. Fútbol” guest bartender showdown with Eagles alumni and Philadelphia Union standouts.​

​C&A led event planning and production from concept through execution, managing guest experience, strategy, vendor coordination, sponsorship fulfillment, event branding, budget updates, run of show development, onsite staffing, and auction support. C&A also sourced and managed key event elements including DJ entertainment, emcee support, support, celebrity bartenders, a custom live art activation with local artist Edith Zapata through InLiquid, and strategic media partnerships with Wooder Ice and Philadelphia Style Magazine.​

​C&A executed a comprehensive publicity campaign to drive awareness, attendance, fundraising support, and post-event visibility. The campaign secured 37 media placements, including 20 broadcast placements, resulting in more than 136.7 million media impressions across NBC10, FOX29, CBS3, 6ABC, PHL17, The Philadelphia Inquirer, MSN, Wooder Ice, and Dosage Magazine. The influencer and social media strategy generated 61+ social posts and more than 1.1 million social impressions, further positioning Party on the Pitch as a standout celebration of Philadelphia’s World Cup moment and Philadelphia Soccer 2026’s community-focused mission.