November 25, 2024

Public Relations Case Study: 4th Annual Change Our Future Sneaker Ball

Cashman & Associates (C&A) partnered with Super Bowl Champion Rodney McLeod and Erika McLeod’s Change Our Future Foundation to promote their 4th Annual Sneaker Ball, supporting Philadelphia’s youth.

C&A executed a dynamic publicity campaign, generating media and influencer buzz through targeted pitches, press release creation and distribution, and red-carpet coordination. On the big night, C&A seamlessly managed media and influencer check-ins, red carpet coverage, and celebrity engagement, ensuring a polished and impactful event.

The campaign garnered 295,813,636 media impressions in top outlets such as Philadelphia Style Magazine, CBS3, The Philadelphia Tribune, Secret Philadelphia, Wooder Ice, and more, amplifying the event’s mission and reach.