Job Title

Social Media Manager (Freelance or Full Time Available)

Job Title: Social Media Manager
Department: Marketing
Reports to: Director
Starting Salary: Negotiable, based on experience

Cashman & Associates, an award-winning full service communications and marketing firm, is seeking a freelance or full-time Social Media Manager. If you are enthusiastic, driven, creative, and crave the non-stop world of social media, we would love to hear from you!  


  • Must have a minimum of 3 years of demonstrated social media marketing experience with a proven ability to manage up to 6 brand accounts at a time.
  • Bachelor’s degree in Marketing, Communications or related field.
  • Must have a working knowledge of social media advertising best practices including Facebook Business Manager.
  •  Must  submit links to a minimum of (3) client social media profiles they currently manage OR a minimum of (3) examples/case studies of client profiles they managed with notes on key performance metrics.


Knowledge, Skills, Abilities:

  • Must showcase an all-encompassing understanding of consumer/lifestyle marketing and the role that social media plays in the industry
  • Experience producing content for social media, as well as channel-specific knowledge (Facebook, Twitter, Instagram, TikTok, YouTube, etc.)
  • Experience building audiences online.
  • Experience working in B2C (B2B a plus) social media marketing, and examples of successfully executed campaigns that lead to an increase in followers and engagement.
  • Experience managing budgets, cross-platform spending and post campaign reporting of expenditures. 
  • Knowledge and proven experience with Facebook ads.
  • Demonstrated experience with Facebook business manager management and administration.
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
  • Ability to extract meaning and suggest action items from data, not just report metrics
  • Articulate written and verbal communicator and able to follow through on tasks
  • Strong capabilities and experience communicating with senior leadership and c-suite executives
  • Top notch writing and editing skills
  • Is flexible, nimble, proactive, positive and a self-starter
  • Ability to proofread and effectively coach junior team members on best social media practices
  • Excellent organizational skills.
  • Think strategically, execute programs against timelines and meet commitments.
  • Detail-oriented and able to handle multiple projects simultaneously.
  • Must be able to work evenings, weekends and travel as events require.
  • Experience and skills in Adobe Creative Suite, photo and editing experience a plus.
  • Experienced in photography and demonstrated skills with creating original creative content. 
  • Knowledge of Sprout Social required.
  • Must be able to produce on-brand, quality content in live event situations including posting to Instagram Stories, Facebook Live, etc.
  • Must be able to strategically plan and produce client photoshoots.


Social Media Manager Responsibilities:

  • Work with social media content creator to create and execute on overall content strategy for up to 4-5 clients.
  • Produce content calendars on a monthly (sometimes quarterly) basis for up to 4-5 clients at a time.
  • Deliver strategic content (copywriting, image sourcing/image creation, etc.) for all client social channels (Facebook, Twitter, Instagram, LinkedIn, You Tube, etc.)
  • Create, monitor and optimize social media ad campaigns.
  • Accurately forecast and craft the right social cross-network promotions and campaigns and track their success.
  • Monitor analytics and give data-driven recommendations for optimization and improvements to hit monthly KPI’s.
  • Deliver regular performance updates to supervisor and clients alike via reporting templates and verbal updates in client meetings/calls.
  • Ensure timely and accurate responses to client emails and requests.
  • Manage the agency’s social media platforms and ensure a balanced mix of client and lifestyle content.
  • Collaborate with client account executives to ensure brand messaging and positioning in consistent with overall PR and marketing objectives and guidelines.
  • Respond to all incoming Facebook, Twitter and Instagram messages in a timely and personalized fashion.
  • Dependably adapt to the protocol and the voice of written messages and visual content for specific accounts.
  • Plan thematic, editorialized grids for Instagram ensuring consistent color theory for client feeds.
  • Keep abreast of social media marketing trends, research new channels and identify opportunities to connect the public with our clients’ brands and programs, and share key insights with the team.
  • Maintain knowledge and network of key regional social media influencers within each client’s locale.


Salary, Employee Development, Employee Incentives and Perks:

  • Flexible work environment; work-from-home and/or hybrid
  • After the first ninety (90) days of full-time employment, a full benefits package will be offered, which includes, but is not limited to:
    • 100% health insurance coverage (Independence Blue Cross)
    • 401k, eligible after one (1) year of employment
    • 15+ days of paid time off (PTO), plus at least 10 additional paid holidays
    • Flex and comp time, when appropriate
  • Yearly cost-of-living salary increase of up to 7%, based on performance
  • Opportunities for commission and bonuses, based on performance
  • Professional development growth plan after one (1) year of employment
  • Opportunities for employer-paid continued education
  • Quarterly staff team building activities
  • Various lifestyle perks


To apply, please email your resume, content portfolio, references, cover letter and salary requirements to No phone calls, please.


Application Form

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