March 19, 2014
The Ultimate Nightclub on Wheels
In preparation for the launch of the campaign, C&A overhauled a large entertainer coach, outfitting it with a full bar, DJ booth, and authentic lighting & sound effects to give it that true nightclub feel. With a couple dozen disco balls added as the finishing touch, the DO AC Nightclub on Wheels was ready to hit the road for a quick one-hour drive to the final destination: Atlantic City.
Immediately upon entering the DO AC Nightclub on Wheels, guests knew they were in for a unique VIP experience. Guest DJs got the party started with dance-offs and social media contests, the winners of which were gifted fabulous AC prizes like overnight hotel stays and resort gift cards. The final destinations were not disclosed to guests, keeping the energy buzzing throughout the night. The VIP experience continued as partygoers visited multiple dining & nightlife venues with no line and no cost.
After mingling and dancing the night away, the crowd boarded the Nightclub on Wheels one last time. C&A knows the VIP lifestyle isn’t always easy, so we distributed much needed pizza, slippers and hangover kits for the ride home.
We had a fabulous time showing Philly how to #DoACNightlife!