September 24, 2024

Dine Latino Restaurant Week Fall 2024: Case Study

In September 2024, Cashman & Associates was tapped by the Greater Philadelphia Hispanic Chamber of Commerce to design and execute a media and influencer campaign to generate buzz and awareness surrounding the biannual Dine Latino Restaurant Week of Fall 2024. The campaign highlighted the participating Hispanic owned-and-operated restaurants as well as the greater mission of the program brought to life by the Greater Philadelphia Hispanic Chamber of Commerce.

C&A’s comprehensive media outreach campaign to local and regional publications secured a mix of print, digital, broadcast and social media coverage totaling over 389,000,000 media impressions and 843,000 social media impressions.

Cashman & Associates know the who, what, when, where and why behind running a successful campaign.

Justin Pizzi, Principal

Pizzi

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