January 1, 2019

Public Relations Case Study: Addison Bay Launch

Addison Bay, the multi-brand destination for fashion-forward and high-performance women’s activewear, hired Cashman & Associates in 2018 to officially launch their e-commerce retail platform.

C&A executed a market-penetrating communication strategy, effectively generating buzz for the new e-retailer and it’s female founder through strategic media placements, community partnerships,  influencer relations and creative mailers. C&A leveraged timely news angles, fashion and fitness trends to generate content, secure coverage and quickly drive traffic to the digital platform.

In less than 90-days, C&A secured over 40 million impressions through earned media coverage in local, regional and national publications. C&A began relationships between the Founder/CEO and major fashion publications through deskside meetings with editors from WWD, Shape, SELF, Women’s Health, Forbes and more. The team leveraged agency relationships with like-minded brands to host influencer events and pop-up shops at locations such as SLT, The Bar Method, WeWork, Comcast Headquarters, The Rittenhouse Hotel & Spa and more.