December 3, 2024

Integrated Marketing & PR Case Study: MarketFair

Cashman & Associates (C&A) has been instrumental in developing and executing an integrated marketing and public relations strategy for MarketFair Princeton. By focusing on community engagement, retail promotion, and establishing MarketFair as a vibrant lifestyle destination, C&A aims to educate audiences about its unique offerings, strengthen brand perception, and attract both new and returning visitors.

C&A utilizes a tailored public relations strategy to produce a range of materials, including press releases, targeted media pitches, and alerts, ensuring consistent local and regional press coverage for property news.

C&A provides guidance on brand-aligned event concepts, from seasonal activations to family-friendly gatherings, that resonate with target audiences and enhance the visitor experience. These thoughtfully curated events not only bolster MarketFair’s brand but also create memorable moments that encourage exploration of its offerings, contributing to increased tenant sales and brand loyalty.

Additionally, C&A advises on influencer engagement campaigns that connect MarketFair with a broader digital audience. Collaborations with influencers showcase MarketFair’s offerings in compelling ways, driving awareness and encouraging in-person visits. This synergy between engaging events and digital campaigns enhances MarketFair’s brand presence across multiple platforms, fostering a vibrant community atmosphere that attracts both loyal customers and new visitors.

Through this comprehensive, full-service approach—encompassing public relations, event programming, influencer engagement, and community involvement—C&A ensures that MarketFair transcends the traditional shopping center experience, establishing and maintaining its place as a thriving hub where people come together to connect, celebrate, and enjoy exceptional experiences year-round.