February 20, 2020
Public Relations Case Study: Hunt Auctions Super Bowl LIV
Hunt Auctions and NFL Auction joined forces at Super Bowl LIV to host the 12th Annual Super Bowl Live Auction event on February 1st in Miami, Florida. Cashman & Associates (C&A) was tasked with securing radio, print, broadcast & social media coverage to promote the high-visibility event, and the featured player collections of NFL Legends.
Leading up to and during the event, C&A was instrumental in obtaining on-site interviews with David Hunt, President of Hunt Auctions.
Cashman & Associates handled all of the Public Relations efforts surrounding the Hunt Auctions Live Auction and pitched and facilitated pre-, day of and post-event media coverage securing roughly 15 interviews, 39 press placements, and more than 13 million media impressions in three days while on-site at Radio Row.