December 4, 2019
Public Relations Case Study: Heyday
Heyday hired Cashman & Associates to implement a strategic public relations and marketing strategy surrounding their market launch in the Philadelphia market in fall of 2019.
Cashman & Associates handled all local and regional press surrounding the opening and secured dozens of features and broadcast segments. The campaign garnered 51 press placements with over 47 million media impressions secured and engaged 30+ influencers.
To familiarize like-minded businesses of Heyday’s launch in the market, C&A consulted on pop-up events with local retailers and businesses in the Philadelphia area, along with seeding opportunities with Heyday and local charities in the community.