December 3, 2020

Public Relations Case Study: Dine Latino Restaurant Week

In September 2020 Cashman & Associates was tapped by the Greater Philadelphia Hispanic Chamber of Commerce to design and execute a media campaign to generate buzz and awareness surrounding the inaugural Dine Latino Restaurant Week 2020. The campaign highlighted the participating Hispanic owned and operated restaurants as well as the greater mission of the program brought to life by the Greater Philadelphia Hispanic Chamber of Commerce.

C&A’s comprehensive media outreach campaign to local and regional publications secured a mix of print, digital, broadcast, podcast, and social media coverage totaling over 36 million impressions and 1.2 million social media impressions in English and Spanish language publications.

C&A has continued to work on the Dine Latino campaign ever since.