February 4, 2017
Event Marketing Case Study: AKA Visionaries Panel
January 2017 marked the completion of the final stages of Brandywine Realty Trust’s groundbreaking 49-story Cira Centre South tower and AKA University City – an exclusive collection of 268 luxury hotel and apartment residences situated on the top 18 floors of the 862,000 square-foot tower, a prominent new addition to the Philadelphia skyline. AKA tasked C&A with creating an experiential opportunity for the stakeholders to unveil the building prior to completion.
The C&A produced and publicized “Visionaries” event featured a live panel with Mark Shoemaker, Pelli Clarke Pelli Architects, Eric Rahe, BLTA, Nicoletta Canesi, Lissoni Associati, Edward Asfour, Asfour Guzy Architects, Jerry Sweeney, President, CEO and Trustee of Brandywine Realty Trust, and Larry Korman, President of AKA, Co-CEO of Korman Communities. Following was a progressive “hard hat” tour offering a behind-the-scenes look inside Philadelphia’s innovative and first true “vertical neighborhood” tower, Cira Centre South. The panel discussion offered lively conversation with the internationally-acclaimed leaders behind the architecture and design of the tower and its luxury hotel and apartment residences. Guests were enthralled by the ‘first peek’ inside the ultra-luxury model residential suites at AKA University City basking in the sky-high views and photo-opportunities.
Over 40 top-tier media & influencers attended the Visionaries Panel including Forbes, Philadelphia Magazine, Philadelphia Style Magazine, KYW Newsradio, 6 ABC, Visit Philadelphia & AIA Philadelphia.