June 22, 2025

Public Relations & Influencer Marketing Case Study: All Aboard Candy

In June 2025, Cashman & Associates was tapped by the founders of All Aboard Candy to execute a media and influencer campaign to generate buzz and awareness about the opening of the brand’s first brick-and-mortar in Rittenhouse Square. The media campaign highlighted the founders’ story and journey to opening the store, while infuencer visits drove direct shopper traffic.

C&A’s comprehensive media outreach campaign to local and regional publications secured a mix of print, digital and broadcast coverage, totaling 23 media placements and 44,060,469 media impressions. The influencer campaign garnered 1.3 million social media impressions.