Job Title

PR Account Executive: Lifestyle

Cashman & Associates, a full-service strategic communications and marketing firm – awarded the Philadelphia Business Journal’s “Best Places to Work 2017” and PR News’Top Places to Work” is seeking a full time Public Relations Account Executive for its headquarters in Philadelphia, PA. If you are enthusiastic, creative, marketing-minded and have an eye for detail, we would love to hear from you! 

Minimum Requirements:

  • At least 2-3 years demonstrated public relations/marketing experience working full time within an agency environment.   
  • Bachelor’s degree in Marketing, Public Relations, Journalism, Communications or related field preferred.
  • Experience managing client accounts in the lifestyle industry (food/beverage, hospitality, fashion/retail, tourism, health & wellness)
  • Established media and influencer contacts in the Philadelphia market. National media contacts a plus. 

 

The ideal candidate must demonstrate the following skills:

  • Must have a proven track record of success in consumer public relations account management, with a portfolio of media placements in local, regional and national media outlets.
  • Must showcase an all-encompassing understanding of consumer/lifestyle marketing and the ever-evolving role of digital media.
  • Must have a strong understanding of social media and influencer marketing, with demonstrated experience activating social and influencer marketing on behalf of client brands.
  • Must be a strong writer and storyteller who has experience with press releases, pitches and persuasive writing.
  • Must have excellent organizational and interpersonal skills.
  • Must be detail-oriented and able to excel at managing multiple projects simultaneously.
  • Must be articulate with strong verbal communication skills.
  • Must be a proactive thinker who is flexible and reliable.
  • Must be creative and make a constant effort to stay in touch with industry trends.
  • Motivated self-starter and decisive, yet understands when to approach senior staff when needed. 
  • Must be able to work select evenings, weekends and travel as client work and events may require.

Duties to include but are not limited to:

  • Responsible for working both autonomously and as part of a team to create and execute integrated public relations strategies for clients primarily in the lifestyle industry.
  • Responsible for the implementation and execution of various public relations and marketing tactics, as it pertains to the PR and marketing strategy. 
  • Manage the majority of deliverables for a full roster of client accounts (average 4-7) and serve as primary day to day client contact, with oversight from senior management.
  • Build understanding and knowledge of the clients’ business and their competitive environments.
  • Develop and implement social media and influencer marketing campaigns, as appropriate, for client roster.
  • Develop a full range of written materials including press releases, media advisories, biographies, fact sheets, captions, shoot sheets and pitches to support public relations campaigns.
  • Cultivate and maintain relationships with local, regional, national and trade print, broadcast, and online media, as well as online/offline influencers.
  • Develop, pitch and secure creative, timely stories to local, regional, national and trade print, broadcast and online media in order to gain exposure for clients.
  • Assist with client marketing initiatives including: off-site events, collateral development, social media, and branding.
  • Advise clients on opportunities to partner and engage with local, regional, and national non-profit organizations and community partners.
  • Plan and execute media-specific events including media dinners, influencer events and press conferences. Organize for media to attend events and provide media with on-site assistance.
  • Attend networking events as a representative of Cashman & Associates.
  • Assist senior management in developing proposals and gathering information for new business opportunities 

 

Salary, Employee Development, Employee Incentives and Perks:

  • After the first ninety (90) days of employment, a full benefits package will be offered, which includes, but is not limited to:
    • 100% health insurance, optical and dental coverage (Independence Blue Cross)
    • 401k, eligible after one (1) year of employment with match
    • 15+ days of paid time off (PTO), plus at least 10 additional paid holidays
    • Flex and comp time, when appropriate
    • Partial cell phone bill reimbursement
  • Yearly cost-of-living salary increase, based on performance
  • Opportunities for bonuses, based on performance
  • Professional development growth plan after one (1) year of employment
  • Along with annual performance reviews, quarterly reviews with supervisor
  • Opportunities for employer-paid continued education
  • Quarterly staff team building activities
  • Various lifestyle perks

 

To apply, please email your resume, cover letter and salary requirements to careers@cashmanandassociates.com. No phone calls, please.



Application Form

  • Accepted file types: pdf, doc, txt.