Our Story

Founded in 2001 by Nicole A. Cashman, Cashman & Associates has built an expansive repertoire of experience and distinguished client portfolio spanning multiple industries. With offices in Philadelphia and New York, our expertise in strategic campaigns ranging in fashion, retail, consumer goods, travel, hospitality, real estate, entertainment, nightlife, philanthropic and corporate extend national exposure while offering a hyperlocal understanding of key drive-markets in Atlantic City, Delaware, DC, Boston, San Francisco and Los Angeles.

We offer our clients expertise in all facets of brand communications services. From public, community and media relations to flawless event execution, strategic solutions and crisis management, we have an unparalleled track record of exceeding client expectations and delivering return on investment.

Our team of elite forward-thinking professionals possess decades of experience and far-reaching relationships with the media, influencers and tastemakers nationwide. We specialize in communicating the right message to the right people while creating intrigue and building momentum.

Our Team

Nicole Cashman / President

As a young entrepreneur in Philadelphia nearly 15 years ago, Nicole A. Cashman blazed the industry trail for lifestyle public relations and special events agencies in the region with the opening of Cashman & Associates in 2001. Her attention to detail, zest for hospitality and innate ability to market brands to influential consumers and deliver benchmark worthy campaigns, paved a new path for women entrepreneurs in the field.

As the CEO and President of Cashman & Associates, Nicole leads a team of strategic communications, brand management and special events professionals – who specialize in tourism and hospitality, fashion and retail, health and beauty, sports and entertainment, non-profit and real estate industries. Under Cashman’s trademark style and sophistication, the agency has amassed a high-profile local, national and international client list; representing the most prominent brands and organizations.

A Philadelphia native, Nicole began her career at Drexel University where she earned a B.S in Design and Merchandising with a minor in Marketing, along with completing a Co-Op internship with the flagship Saks Fifth Avenue store in New York City. Her success in retail continued with her role as Public Relations Director for Bloomingdale’s in New York City, where she managed communication and event initiatives for the New York metro region and Boston. She was then recruited as Director of Public Relations & Special Events for 28 Strawbridge’s stores in Pennsylvania, New Jersey, and Delaware.

Her prowess and desire to work with multiple brands, led her to strike out on her own and establish what is now one of the most respected and prestigious agencies; where along with her team, she has been responsible for the success of many media programs and high-profile events. The agency is known for working with a roster of major brands including the Center City District, Stephen Starr Restaurants, Visit Philadelphia (formerly the Greater Philadelphia Tourism Marketing Corporation), City of Philadelphia, Kimpton Hotels and Restaurants, Scannapieco Development Corporation, Comcast, Live Nation, Niche Media Publications, and more.

Nicole’s dedication to the community is a value she’s instilled into the core of her company where giving her time as a volunteer is paramount, as well as dedicating a robust corporate giving policy. Nicole’s presence has been seen on the board of organizations including the Philadelphia Art Alliance, the Greater Philadelphia Film Office, City of Philadelphia’s Mural Arts Program and The Power Shift; as well as leading committees for the 2016 Democratic National Convention, Friends of Rittenhouse Square and Gift of Life.

In addition to her charity work, Nicole enjoys spending time with her husband and son at their home in Philadelphia and vacationing in Newport, Rhode Island.

Nicole has received the CCPA REAL Small Business Award, Drexel University’s Rankin-Epstein Distinguished Alumni Award, Philadelphia Business Journal’s Women of Distinction Award, the Special Achievement Award in Business from the National Italian American Political Action Committee, PRSA’s DeAnn White Award for Individual Achievement, and most recently, the Gift of Life Donor Program’s Hero of the Year Award.

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Laura Krebs Miller / Vice President

Since joining Cashman & Associates in 2010, Laura has exceled in leading client accounts across numerous industries including retail, real estate, and hospitality, with a proven track record of achieving high-impact deliverables. As Vice President, Laura is responsible for implementing and maintaining initiatives that serve to further develop high-performing teams and expand workforce capabilities. She implements and oversees integrated communications strategies for some of the nation’s most reputable brands and organizations, and plays an active role in business development.

With a natural ability to effectively communicate unique and compelling story ideas, Laura has secured feature placements in outlets including The Wall Street Journal, Forbes, The New York Times, The New York Post, Financial Times, Philadelphia Inquirer, and Philadelphia Business Journal. She has worked on brand activations at Sundance Film Festival and South Beach Wine & Food Festival, and has planned and executed numerous press conferences, media showcases and city-wide media tours. Laura’s natural passion for design and branding is satisfied by overseeing the graphic design department on both agency and client creative deliverables. 

Prior to joining Cashman & Associates, Laura learned the rudiments of business and relationship development as a sales executive, and later worked at a boutique marketing firm, where she discovered her knack for public relations. Born in Michigan and raised in the Philadelphia suburbs, Laura graduated from The Pennsylvania State University with a B.A. in Journalism and a minor in International Studies. She resides in Center City Philadelphia with her husband, Jeff, and bulldog, Larry.

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Michelle Conron / Public Relations Director

Michelle utilizes her diverse background in public relations, marketing and management to execute measurable, comprehensive and highly effective campaigns for Cashman & Associates clients. Well versed in combining traditional tactics with creative, social and experiential strategies, Michelle delivers results across a broad spectrum of lifestyle industries including fashion and beauty, entertainment, tourism and hospitality and health and wellness.

At Cashman & Associates, Michelle operates at a management level spearheading campaigns and strategy for clients such as Drybar, Century 21 Department Store, Liberty Property Trust, Kiehl’s, Qatar Airways, Julius Erving Golf Classic and The Logan Hotel alongside contributing to agency-wide influencer and social media marketing, special events, media planning and branding.

Michelle has a proven track record for delivering revenue generating results and strategies for the agency in addition to securing meaningful media coverage, producing impactful events, and strategizing holistic marketing, community and public relations campaigns.

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Melanie Sole / Senior Public Relations Manager

Melanie Sole has been referred to by her clients as “our secret weapon.” Providing strategic insights and thoughtful analysis, Melanie has managed PR programs for tourism and hospitality clients for 15+ years. For Philadelphia’s and Atlantic City’s destination marketing organizations she developed new and revolutionary processes to monitor and analyze media coverage; pitched the destinations and attractions to local and national media, and organized tours and visits for travel writers. She believes in the power of a good pitch and prides herself on her use of storytelling to write press materials that get attention securing coverage in the Associated Press, Good Morning America, NPR and USA Today among others. Melanie holds a M.A. in Communications and Certificate in Museum Studies from the University of Delaware. As a senior public relations account manager at Cashman & Associates, she manages and delivers success communication strategies for her clients.

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Jill Asher / Senior Marketing Manager

An enthusiastic and innovative marketer with a passion for brand voice and creative campaign execution, Jill began her public relations career at Cashman & Associates and has recently returned to the agency with a diverse portfolio and industry insight. 

At Cashman & Associates, Jill skillfully managed multiple clients, secured high-level media coverage and pitched and landed new business. Her passion for media led her to pursue a brand marketing and sales position with the areas leading bridal publication, Philadelphia Wedding magazine. Responsible for all marketing aspects of the publication including print, digital, events, social media, and partnerships, Jill continued to develop her talent for integrated media campaigns and thoughtful brand strategy. 

 After almost three years in publishing, the love of public relations and opportunity to bring her well-rounded skill set to a diverse agency setting has led Jill back to the Cashman & Associates team. Her media-savvy background, attention to detail and keen sense of intuition consistently produces engaging content and buzz-worthy campaigns that generate awareness, drive sales and grow business.

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Allie Seifert / Senior Public Relations Manager

Since beginning a career in Public Relations, Allie has had the opportunity to work for clients ranging from startups to Fortune 500 companies in nearly every major industry – most notably real estate, lifestyle, home renovation & design, food & beverage, healthcare and technology.

Her energetic, savvy, well-trained mind for Public Relations allows her to quickly learn and understand the complex industries in which she works and provide compelling, well-rounded marketing strategies that help to grow clients’ businesses and expand their bottom lines.  Allie’s creativity enables her to share her clients’ stories in a way that resonates with media , a skillset has allowed her to build valuable relationships with local, national and international media outlets including, USA Today, Reuters, The Wall Street Journal, TIME, Forbes and The Huffington Post to name just a few.

In addition to public relations, Allie has expansive knowledge in advertising, media buying, digital marketing and SEO allowing her to design full-scale campaigns that meet, and exceed, the needs of her clients. She is a certified Google Ad Words Specialist, and earned a certification in InBound Marketing from HubSpot. 

Allie graduated from Penn State with a B.A and Public Relations and Advertising, and minors in Business and Communication Arts & Sciences.

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Alex Coll / Graphic Designer & Brand Manager

Alex’s technical training in combination with her penchant for aesthetics compels her to create relevant, inspiring designs that cultivate brand integrity and awareness. Her creativity is fueled by an extensive literary collection, countless Moleskine journals and a thirst for adventure. A creative since birth, Alex is a firm believer that with the right typeface and color palette, you can accomplish anything.

Since joining Cashman & Associates in 2012, Alex has spearheaded the growth of the company’s graphic design department with proven success. As Graphic Designer & Brand Manager, Alex is responsible for developing creative assets from conception through execution across multiple media platforms. She has produced a vast portfolio including advertisements, creative deliveries, brand development and marketing efforts. Alex is passionate about developing visual communication strategies to meet each of her client’s unique goals.

Alex attended Temple University where she earned her B.A. in Art Direction with a concentration in fine art and craft techniques. Her student portfolio includes effective and award-winning campaigns created for clients such as Anthropologie and Delia*s. She now resides in Center City Philadelphia.

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Alyssa Bonventure / Associate Account Executive

Alyssa joins the Cashman & Associates team from New York City, where she specialized in the food & beverage industry – most notably executing public relations and social campaigns for Patron Tequila, The Macallan Scotch Whisky and Campari America.

Alyssa’s previous experience, combined with her go-getter attitude and acute attention to detail, lend a helping hand in developing complex PR strategies that help bridge the gap between her clients and their desired publics. By constantly seeking out the latest industry trends and making them own-able to her clients, Alyssa is able to tell each brand story through a unique and timely perspective.

Her knack for coming up with out-of-the-box story angles has helped her build long-standing relationships with both national and reginal media. Throughout her career, she has landed placements in Vogue.com, Maxim, Town & Country, Conde Nast Traveler, WIRED, Yahoo! Food, POPSUGAR, Eater, Thrillist and The Today Show, to name a few. In addition to public relations, Alyssa has a strong background in social influencer relations and managing client social channels.

Alyssa graduated from The University of Maryland with a B.S in Marketing from the Robert H. Smith School of Business.

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Shana Saddic / Associate Account Executive

Shana is always searching for news worthy angles while putting her clients on the forefront of the community radar, and each day continuing to combine strategic thinking and creativity for her diverse clientele. She has had public relations experience throughout the cities of Philadelphia and New York, with multiple media placements nationally and locally. As a Public Relations Coordinator, Shana handles and continues to build on Cashman and Associates hospitality, consumer and lifestyle accounts, with a seamless blend of media relations, publicity, and promotion. When she is not talking to the media, you can find her focusing on upcoming events, community engagement, or reading the news that combines her passion for communication and always staying “in the know.” Shana’s positive and committed attitude allows her to tirelessly commit to her client’s needs and wants while always brainstorming new ideas and initiatives. Shana is a Temple University Alumni with a B.A. in Strategic Communication and a concentration in Public Relations.

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Sofia Pignitor / Associate Account Executive

Sofia Pignitor brings passion, creativity and a fundamental understanding of journalism to the Cashman and Associates Public Relations team. With a strong background in multi-media production and through her experience as an account coordinator, Sofia maintains strong media and client relationships.

Sofia’s love of travel, art and fashion mirrors her personal interest in the clients she represents. From working with Philadelphia’s premier arts festival, to luxury hospitality brands, and representing family-owned companies, Sofia is dedicated to telling the stories of the businesses she devotedly represents.

Around the office, Sofia is known for seeing things outside of the box. From conceptualizing timely and relevant news angles, to assisting with branding campaigns based on a company’s unique contribution to the world. Through trend analysis, a continued dedication to learning and never being scared to step outside of her comfort- zone, Sofia is a master of effective communications. It is her personal belief is that the right words can replace a thousand.

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Kelly Cunane / Executive Assistant & Office Manager

As Office Manager and Executive Assistant to the President, Kelly Cunane ensures that Cashman & Associates operates at the highest level at all times. Kelly provides executive-level assistance to the President & CEO, responsible for calendar maintenance, coordination of travel arrangements, and facilitation of meeting arrangements.  In addition, Kelly supports Cashman & Associates with a variety of operational functions at the agency.

A New Jersey native, Kelly was the first person in her family to attend college. Kelly went to Rowan University where she graduated with a B.S in Public Relations. While studying at Rowan, Kelly participated as a member of the Public Relations Student Society of America, where she gained a knack for community service, marketing, and hospitality. With Kelly’s marketing background, and her previous role in event planning & executive assistance has positioned her to succeed and thrive within her role at Cashman & Associates.  She currently resides in Fishtown, Philadelphia.

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Olivia Gracey / Account Coordinator

 Olivia’s determination, strong work ethic and understanding of communications and social media resulted in a promotion to Account Coordinator at Cashman & Associates after a three month internship.  She has public relations and social media experience in North Carolina, New York City and the Greater Philadelphia Area. During her time as an intern at Cashman & Associates, she received local media placements.

At Cashman & Associates, Olivia is responsible for variety of client accounts in the fashion, retail, beauty and health and wellness industries. Her love and passion for fashion and beauty reflects her interest in her clientele.

Olivia is a graduate of East Carolina University with a B.S. in Communication with a concentration in Public Relations.

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