December 22, 2014


At Cashman & Associates, we always have our eye on what’s trending. Whether it lasts for a decade or is gone within the blink of an eye—here are the top five predicted “trends” of 2015 that we hope have lasting power.

  1. Our New York fashion PR pro, Christina, tells us that 2015 promises to be the year that the market is flooded with products from the wearables industry, from virtual reality gear, to electronic wristbands, to smart-watches. Research company IDC Canada is predicting a 70% year-over-year increase in shipments of wearables products to 1.2 million by the end of 2015. Our pick: Q Designs’ QBracelet.
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  1. One of our C&A beauty experts, Michelle, tells us that sophisticated and sleek, negative-space nail art is an emerging trend that will be hot! From graphic black-and-white color palettes to glittery accents, there’s bound to be an iteration for even the most die-hard anti-nail art girl. Our pick: this geometric look can be achieved with Essie nail polish “Licorice”.
  2. Becky, Cashman foodie guru, swears by bone broth. Our friends at R29 agree and confirm that drinking bone broth delivers a range of benefits, from stronger bones and joints to shinier hair and even improved immune function. It’s based on the traditional, ancient way of making broth: boiling animal bones. With so many wellness-minded consumers, we think this trend will surely stick around and she swears it tastes just like chicken broth!
  3. Laura, who spearheads retail and real estate clients, says that this year’s Pantone Color of the Year, Marsala, will be seen not only in fashion retailers across the globe, but will also play a role in interior design. Our friend Elizabeth Wellington of the Inquirer reports on it here. In home design, blue will be the most popular accent color complementing Marsala, as pops of indigo or deep navy become extra vibrant against warm earth tones. Our pick: Chanel Rouge Coco Hydrating Crème Lip Colour in Caractere from Sephora.
  4. One of C&A’s amazing special events managers, Amanda, confirms that technology will continue to play a major role now, more than ever, at events—making events more responsive, more fun and more effective. Seeing things from the attendees’ point-of-view is key when planning an event that will resonate. From there—we decide how to integrate the latest technologies for unique, immersive experiences!
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