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August, 2011

02 Tuesday

Kiehl’s LifeRide for amfAR

Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care, embarked on the second annual Kiehl’s LifeRide for amfAR in Philadelphia on Monday, August 1, 2011.  The charitable motorcycle ride supports amfAR, the Foundation for AIDS Research and took place July 31-August 6, 2011, making five stops along the East Coast to raise funds and awareness for amfAR.

Chef Jennifer Carroll, Bravo TV’s Top Chef Contender and celebrated chef de cuisine of the award-winning 10 Arts Bistro & Lounge by Eric Ripert, hosted the event, offered special culinary samplings, and celebrated with the riders and Kiehl’s customers. Customers enjoyed light bites, sounds by DJ Eddy Tully, mingled with the riders, Chris Salgardo, President of Kiehl’s USA, and representatives from Kiehl’s and amfAR, to learn more about amfAR and its efforts. At the event, Kiehl’s introduced Limited Edition Ultra Facial Cream, a Limited Edition version of its customer favorite, with 100% of Kiehl’s net profits from the sale of this product, up to $25,000, to benefit amfAR.