Rue La La is the leader in the online high-end private sale industry. Its roots are in fashion but it has become a source for premier products and experiences that touch several aspects of its 3.2+ million Members’ lifestyles. On a daily basis, Rue La La partners with the best brands in the world from Valentino to David Yurman to Canyon Ranch Hotel & Spa.
Recently, Rue La La expanded into local experiences with Rue Local – partnering with premier restaurants, boutiques, spas/salons, professional sports franchises, cultural institutions, events, etc. in local markets. On December 15, 2010, Rue Local launched Rue Philadelphia, its first local market other than Rue Boston and Rue Seattle which house Rue La La corporate offices. Upon launching, Philadelphia had over 100,000 “lifestyle-aspirational” Rue La La National Members (85% female; $100,000k+ average household income).
Cashman & Associates was hired as Rue Philadelphia’s Public Relations and Marketing Agency of record. With high-end local and regional retail, restaurant, experiential and lifestyle brands at its fingertips, Rue La La saw Cashman as its natural partner. Moreover, Cashman’s vast client base falls within the Rue Philadelphia partner profile, thus, allowing Cashman to place local partners instantaneously. Cashman’s role in working with Rue Philadelphia was two-fold: Public Relations and Partner Development.
First, Cashman was charged with launching Rue Philadelphia to the media. Cashman worked closely with Rue La La’s national PR team in developing correct messaging, from drafting press releases and media alerts to individual meetings with key media members, Cashman led the charge in the Philadelphia Region. As a result, Cashman secured major media coverage highlighting Rue Philadelphia’s market launch. Some of the press hits included, but are not limited to:
- Served as the lead in a feature story in The Philadelphia Inquirer on “The State of Shopping in Philadelphia”
- An exclusive feature broadcast segment highlighting Rue Philadelphia and three of its partners, which aired in more than five broadcasts on NBC-10
- Featured in a Consumer Report broadcast segment on 6-ABC titled ‘Saving with 6 ABC’
- Company profile story on Uwishunu.com, the website of the Greater Philadelphia Tourism Marketing Corporation (GPTMC)
Second, Cashman & Associates was charged with Rue Philadelphia partner development. Between our extensive lifestyle and hospitality clients to our vendor partners within the market, Cashman & Associates assisted Rue Philadelphia in finding retail partners for its Daily Deals. Cashman utilized our relationships to create strategic partnerships for Rue Philadelphia. Partners include, but are not limited to:
- Lacroix in The Rittenhouse Hotel
- Giovanni & Pileggi Salon
- The Chelsea Hotel in Atlantic City
- The Philadelphia International Flower Show
Cashman & Associates was an integral part in assisting Rue Philadelphia with a successful market launch. Cashman has secured over 30 media hits and features for Rue Philadelphia. Additionally, Cashman helped secure several retail partnerships which has generated over six-figures in revenue for Rue Philadelphia. Overall Rue Philadelphia has seen a tremendous boost in local membership and has driven tons of new customers and revenue to its brand partners. Ultimately, its partners’ consistent success tells the story.
“The most important quality in selecting the right agency to help launch Rue Philadelphia was one that understood our brand. Rue La La is all about people’s lifestyles and luxury brands and that is Cashman & Associates’ specialty. We knew Cashman would secure us a ton of press, which they did. But equally important, they really understood what Rue wanted to achieve, who we were targeting as consumers and what retail partners made sense. As an added bonus, Cashman & Associates had such close ties to so many Rue Philadelphia target businesses that it made Cashman and Rue the perfect fit.” – Justin Fine, General Manager, Rue Philadelphia